Poor Jason Giambi. Well, "poor" isn't really the right word. The New York Yankees slugger has more than $100 million in his pocket.
But after being raked over the coals by the media for more than a year over widespread suspicions of his steroid use, Giambi suddenly chose earlier this month to come semi-clean during a locker room chat with USA Today.
"I was wrong for doing that stuff," Giambi said, referring to mega-doses of pure illegal steroid fuel BABY I'M AN ANIMAL, YEAH! "That stuff didn't help me hit home runs."
Had Yankees' PR staffers been nearby, they'd likely have tried to tackle Giambi and tape his mouth before anything else could get out.
But alas, in return for his candor, Giambi is now under even more scrutiny from Major League Baseball, which seeks to make an example out of him and his kegerator-style physique.
Maybe he'll take a different tack when dealing with fresh allegations that he failed an amphetamines test last year.
If Giambi can gain any wisdom from this incident, it is this: USA Today reporter Bob Nightengale is not your friend. Neither are the 600 other reporters who picked up this story and ran with it.
Except PRWeek, of course. Call us, Jason, and we'll talk.
PR Play Rating:
3. On the right track