In the wake of the fight that was supposed to save boxing between Oscar De La Hoya and Floyd Mayweather Jr., it's actually another more brutal form of fisticuffs that's soaking up a wave of positive PR. The oft criticized and bashed sport of ultimate Fighting and mixed martial arts has recently gotten front page exposure in Sports Illustrated, ESPN: The Magazine, as well as coverage in the New York Times and PRWeek discussing its crossover potential, marketability of its stars, and, more importantly, its potential to replace and make people forget about boxing.
And call him crazy, because it seems like he is, but it would appear that Mike Tyson was way ahead of his time when he chomped off a piece of Evander Holyfield's ear years ago, because it's becoming more apparent that he knew people wanted to see more than just boxing. And even though there's no biting allowed in ultimate fighting, people are looking looking for something a little more brutal and graphic than just two guys punching each other with oversized gloves on.
And the promoters of ultimate fighting are willing to give it to them.
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