Bachrach joins illy caffe

NEW YORK: Laura Bachrach has joined illy caffè as manager, PR. In her new role, Bachrach will oversee North American PR and strategic marketing initiatives for the Italian-based coffee company. Bachrach had previously served as director, corporate communications, for Weber Shandwick in New York.

NEW YORK: Laura Bachrach has joined illy caffè as manager, PR. In her new role, Bachrach will oversee North American PR and strategic marketing initiatives for the Italian-based coffee company. Bachrach had previously served as director, corporate communications, for Weber Shandwick in New York.

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