HOUSTON: The Nielsen Company has hired Lopez Negrete Communications to manage a Hispanic-focused PR brand awareness campaign. The campaign will focus on raising awareness for the company’s measurement services and technology, including the Local People Meter (LPM), within the Hispanic community. The campaign will also target community based organizations and Latino leadership in the Houston market. Nielsen will also participate in a number of local events in the Latino community. Nielsen is a provider of television audience measurement and advertising information services.