WHITE PLAINS, NY: Eric Yaverbaum is dropping the J and starting a new agency called Ericho Communications.
The agency currently has one client, Motto magazine. Yaverbaum said he will be announcing his next two clients, which he would only describe as mid-size companies, within the next month.
In March of 2006 Yaverbaum merged his agency, Jericho Communications, with Lime Public Relations & Promotion where he served as managing partner and client services director. Yaverbaum said he will continue to be a consultant for Lime.
Yaverbaum said his plan for the new agency, which will be run out of his home, is to create something entirely different from Jericho.
“I’m not going to be the kind of agency that competes with Lime at all,” Yaverbaum explained. “I have a very specific type of business I’m going after. All the work I do at Ericho will be for companies that I either have an equity position in or I’m a shareholder in. I won’t be your typical hourly relationship, it’s going to be work I’m passionate about.”
Yaverbaum said there will only be three types of clients he will work with and those include companies that are in the technology sector, companies that have a strong green and environmental focus, and companies that he feels passionate about.