SAN FRANCISCO: Burson-Marsteller has been tapped to write a communications plan for the Presidential Climate Action Project (PCAP).Burson responded to a request for documented quotes (RDQ) and was selected last month to work on the first phase of the project that involves writing the plan, said a Burson spokesman, who wished to remain anonymous because contract negotiations are still in progress. He said the RDQ stated that phase one could not exceed $50,000 but declined to state their specific contract amount. The agency is still in negotiations, but expects a public announcement “very shortly,” he noted.
Bill Becker, executive director for the project, confirmed that PCAP has asked Burson to write a communications strategy. He declined to confirm the contract amount.
The second phase of the project will involve implementing the plan, but it is uncertain whether there will be another bid, Becker said. The strategy outlined in phase one may not require a large contract or communications effort because the initiative is targeted mostly toward the presidential campaigns, and eventually the president-elect, he noted. But the campaign's scope is still being determined.
“The first phase is to figure out exactly how big the audience should be [and] how ambitious the roll-out needs to be,” Becker said.
The Presidential Climate Action Project – administered by the University of Colorado at Denver – is an initiative to develop a climate action plan for the next president.