WENHAM, MA: The US Department of Defense has renewed a one-year contract worth up to $50 million with Mullen Public Relations as AOR for the Joint Advertising Market Research & Studies (JAMRS) program.
JAMRS uses advertising, direct marketing, interactive communications, and PR to promote military career opportunities in all four branches to adults who have influence over prospective recruits.
Mullen account supervisor Althea Haigh said PR work on the ongoing campaign, "Make it a two-way conversation," includes shaping the messaging of a Web site, todaysmilitary.com, and a magazine, Futures. The firm also produced and distributed a documentary DVD that premiered at the Pentagon last year.
The contract, originally won by Mullen in 2002, includes four one-year options for renewal.