McAllen, TX, is a dusty border town fueled by the rivers of NAFTA-encouraged money that flow between the US and Mexico.
It's also a town that has apparently been infiltrated by savvy propaganda spreaders from south of the border because it seems to have a slight problem with Washington's plan to build a huge, looming Berlin-style wall between it and its bread and butter in Mexico.
Hello, McAllenistas: President Bush is from your state! Whose side are you on?
Not content to be privately unpatriotic by keeping their disagreement to themselves, the city fathers of McAllen came out publicly in favor of building another wall first - around Washington, DC.
"We feel the need to protect ourselves from bad legislation," McAllen's chamber of commerce president said in a statement. "The people in Washington don't speak the language, they don't know the customs, and they are consuming all of our resources."
Let's hope Lou Dobbs doesn't catch wind of this. Regardless of your political stance on America's "Wall of No Entrar, Por Favor," you have to salute McAllen for deftly taking a small municipality's grumbling and turning it into a national issue with the stroke of a single keyboard. Despite a press release that insists on working in the execrable phrases "backs against the wall," "writing is on the wall," and "sitting on the fence," it appears that McAllen has a winning publicity strategy here.
Until they build the wall anyway, of course. The gringos have not lost one of these fights since the Alamo.
PR Play Rating
3. On the right track