For the past couple of weeks, the WWE has been pushing a fictitous marketing storyline that CEO Vince McMahon presumably died in a car explosion. MSNBC's Darren Rove has been covering the story, wondering if the company was doing anything illegal. But the publicly traded company had stated, "It is well known to our shareholders and our viewers that “Mr. McMahon” is a character portrayed by Vincent Kennedy McMahon, the founder and Chairman of World Wrestling Entertainment, Inc."
Tonight was to be the night the organization would hold a three-hour tribute to the CEO's character. Instead, tragedy struck, and WWE wrestler Chris Benoit actually (tragically) died, along with his family, at his house today. Authorities are still investigating the cause. The WWE canceled its scheduled programming tonight to broadcast a three-hour tribute, instead, for Benoit.
UPDATE: Vince McMahon appeared, somberly, on the program, referencing his storyline, saying the tribute tonight would be for Benoit.