Internal recruiters work in-house at a particular PR agency or corporation. Their responsibility is to fill the open posts within that particular firm. Internal recruiters will often hire external recruiters to help them fill positions when they have numerous openings or especially difficult or specialized roles to fill.
Within corporations, the internal recruiters have to fill positions in every department and often don't have a particular specialty - especially in PR. That's when the firm will hire an external recruiter specializing in PR.
Independent external recruiters specializing in PR typically handle mid- to senior-level posts for corporations and PR firms and will obviously have a much greater variety of openings that span an array of PR firms and corporations.
As a PR pro, it is vital to get your resume in the database of a reputable external recruiter, so you can be alerted to new opportunities that will further your professional growth. Sometimes the greatest job opportunities present themselves when you least expect them.
Jami Secchi is VP and head of PR Talent, New York.
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