MIAMI/BOULDER, CO: Ad agency Crispin Porter & Bogusky (CP&B) has announced it will enter the PR sector with the launch of a PR division that will be led by PR veteran Rob Gould.
Gould joins CP&B as director of brand/culture integration and will immediately be charged with recruiting a "small" strategy team to work with CP&B's planning, creative and content management teams in order to assess opportunities to support current and prospective clients. In a release issued today, the company said the team's focus will be "to improve the guidance and working relationships with client's internal public relations teams and agency partners and where appropriate, execute specific assignments."
"It's convergence," Gould said. "Our focus will be on getting PR perspective and point of view at the point of conception of the great ideas. They're not advertising ideas, they're not event idea. They are just ideas and we want to have the PR perspective be a part of that. We can have a team, we can partner to execute but we also want to be able to execute [independently]."
Gould, who spent most of his 23-year career in PR with Porter Novelli, will be based in Miami.
Gould said he is currently not working on any assignments. On the ad side CP+B works with Volkswagen, Burger King and recently won work for Best Buy.