The AeroBalloon leverages blimp technology and can carry up to five passengers to a height of 500 feet. The company sought to position itself as the premium way for stadium advertisers to reach consumers.
"Our goal was to introduce the AeroBalloon as an advertising or promo tool while captivating everyone's eyeballs," said Doug Hase, founder of AeroBalloon.
Idea: By launching the AeroBalloon at the Major League Baseball All-Star Game in San Francisco, the company hopes to show stadium advertisers that they can "own the skyline" through the unique medium. "Because of the sheer size of the balloon, it makes a great marker for any type of event, but it made sense to have it revealed at a place that was really big," said Brenda Dos Santos, PR manager for PR & Co. The company hopes to leverage the All-Star Game appearance to open the door for other franchises.
Tools: AeroBalloon offered All-Star fans, players, and the general public the opportunity to see AT&T Park and the San Francisco Bay from a bird's-eye view, in a demonstration to introduce AeroBalloon to the sports world and show media partners the distinctive exposure that can be achieved. The group aimed to have national broadcast coverage of the launch and to create photo opportunities. Media were invited for a sneak peak and a ride on the AeroBalloon on the day of the launch.
Measurement: Success will be measured by media impressions of the launch and reports from Nielsen, as well as the number of requests to use the AeroBalloon for advertising purposes.
Campaign: Launch of AeroBalloon at the Major League Baseball All-Star Game
PR team: PR & Co.
Other marketing: Community outreach
Launch: July 8