So notes Karen Hughes, head of the State Department’s public diplomacy operations, in an in-depth interview with PRWeek on July 5. After the “fall of communism” and the rise of the 24-7 media environment, the US government has become simply another voice in the crowd. Voice of America or Radio Free Europe just aren’t enough anymore, if they ever were.
What then, does State think it can do to be heard? Prior to publication in print and online on July 23 of the full interview with Hughes, we’ll be highlighting some of Hughes’ comments this week on the image of the US around the world and the State Department’s new national communication plan intended to help boost it.
As Hughes is the first to admit, reversing a trend in some parts of the world toward anti-Americanism is no simple task.