We wound up pretty successful with the campaign, but, at the end of it all, we were taken off all media relations, save for some 2nd tier stuff. (Keep in mind that this was an account for which we’d handled PR, soup-to-nuts, for years.)
Baffling! Wha’ hoppen?
Some bloggers were so enthusiastic about being contacted that they replied directly to our client contacts, and the bloggers sometimes included our original pitch in their notes. Thus, our client had a chance to read our “engaging, quick, relevant” approach, and it was deemed …
(drumroll… wait for it…)
“Too casual. Your blogger pitch was too casual. It led me to wonder if you talked to all the media like that.”
Inasmuch as I dislike throwing out hoary quotes, it appears that someone failed to see the forest for the trees.