Just try to imagine, for a moment, the possible consequences of pissing off the Pagan community. You could be subject to all types of, well, you know, rituals and whatnot.
Not to denigrate anyone's system of worship, but strictly from a public image perspective, the Pagans aren't in the best position to exert shame on someone in the public sphere. The public perception of them lies somewhere between evil witches and dirty hippies. And they're certainly no match for the Hollywood marketing machine.
So when the promoters of the upcoming The Simpsons Movie decided last week to paint a 180-foot outline image of Homer Simpson on an English hillside directly next to a similar, older, and Pagan-worshiped outline of a man known as the Cerne Abbas giant, the smackdown was on. Pagans howled in outrage, complained to reporters, and did rain dances in hopes of washing Homer away. Fox's marketing division chuckled and anticipated royalties.
Yes, the general response was to laugh at the silly Pagans and then expound on how awesome it is that there's finally a Simpsons movie. But let's be honest: This promotion was the equivalent of drawing Homer in graffiti on the ceiling of the Sistine Chapel. Public tolerance for the stunt would no doubt be lower if a more palatable religion were insulted.
Unless we want to clear the way for the "Dome of the School of Rock" or "Teletubbies in the Manger," you have to admit this is tasteless. Have a cow, Pagans. You deserve it.
PR Play Rating
3. On the right track