SAN FRANCISCO: TiVo has selected Ruder Finn to handle consumer work following a competitive search.
Lisa Novak, RF's VP and head of consumer practice for the West Coast, said it will work to set TiVo apart from other DVRs.
She added that the firm will conduct a number of programs, including media outreach efforts for new product features and seasonal promotions.
The firm will also run promotional partnerships, as well as take part in integrated campaigns with TiVo's other PR and ad agencies.
Howard Solomon, Ruder Finn/West MD, would not disclose contract details, but said it is one of the West Coast firm's largest accounts.
Rogers & Cowan had worked on TiVo's consumer efforts.