NEW YORK: USA Field Hockey, the national governing body for the sport, has named Amplify Sports and Entertainment as its AOR in the run-up to the Summer Olympics next year in Beijing.
Amplify will work with the organization on the development of the "Sun Safe Play" campaign. The effort raises awareness for melanoma and skin cancer, while attempting to educate athletes and youth about sun safety.
The campaign was soft-launched at the national championships last month in Norfolk, VA, said Michael Neuman, president and founder of Amplify.
He pointed out that the awareness derived from the campaign will also serve to raise the profile of the sport around the US, and he noted that the women's national team had recently broken into the top ten in world rankings.