Many firms are clearly using YouTube as a recruitment tool - either overtly or covertly. Padilla Spear Beardsley, for example, has a three-and-a-half minute video about the best ways to hire employees. Voce Communications spends 7 minutes interviewing two employees about their experiences at the firm.
Alas, many of those I looked at lack personality, humor, and any degree of fun that would make them compulsive viewing. The ease of the medium does not justify asking viewers to suffer through endless marketing-speak droning, with nothing but a boardroom window or half-visible plant in the background for visual stimulation. I mean, c'mon people - you're competing against adorable animals wearing improbable outfits, and porn (so I'm told). We need to show some creative juice here.
There are exceptions, of course. Ketchum , for example, has an amusing and nicely produced piece on the typical internship experience, offering itself as a way out of the drudgery of making coffee and photocopying.
The biggest surprise, however, was Weber Shandwick with a genuinely charming and funny video about the agency's dodgeball team. At no time does it lose its tongue-in-cheek tone, resisting the temptation to indulge in corporate messages. Weber Shandwick doesn't often let us see its cute side, and this is the right platform for it. With over 900 recorded views, it's clearly working.