Freakonomics author Steven Levitt writes on his blog about getting pitched to be a guest on the "FORTUNE In-Flight Radio" channel on American Airlines-- for the low low price of $3,995. It's an eerie echo of the bizarre episode, two years ago, when a show hosted by ex-football great Terry Bradshaw offered PRWeek editorial mentions for the low, low price of $29,000.
Fake editorial placements: not rare.
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