Targeting preteens, teens, and their parents, the nationwide effort by NASN, Cohn & Wolfe, and editorial/funding partner GlaxoSmithKline is intended to raise awareness regarding the importance of keeping kids' booster shots up to date. For certain "Sesame Street" residents, too, the campaign arrives in the knick of time: Bert's been looking a little … yellow these days.
In particular, "Give Your Kids a Boost" focuses on the prevention of whooping cough, a disease that's on the rise among kids 10-18. Unless they receive updated vaccinations, NASN says, middle- and high-school students across the US are also at risk of picking up highly contagious unpleasantries such as measles, mumps, and polio.
But the 36-year "Sesame Street" staple had good news on behalf of NASN: Keeping adolescents up on their shots is easy, Manzano said in a statement. "Kids are never too old for a check-up."
Similarly, kids are never too old to stay home and feign sick, even if they did get their required vaccinations. And "Sesame Street" goes on at almost exactly the same time as that third-period algebra test.