Mere microseconds

BusinessWeek recently ran a Q&A with Google VP of marketing David Lawee. While Valleywag was not a fan of either the interviewer's or...

BusinessWeek recently ran a Q&A with Google VP of marketing David Lawee. While Valleywag was not a fan of either the interviewer's or interviewee's performance, you can always find an illuminating bit.
Some of Google's sub-brands, such as Froogle [a product search service], haven't worked out. And some brand experts criticize Google for very plain product names, such as Google Apps For Your Domain. Do you think there's room for improvement?
I think you can always improve. We test things and then we see how they work and then we test them again and see how they work. It's that constant iterative process that's been so successful. But we have found that because people spend microseconds before they make decisions on the Internet, being plain-spoken really works.

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