Celebrating Cetaphil’s 60th Anniversary

In honor of Cetaphil's 60th anniversary, the company has decided to repackage the entire collection. While researching their brand, Cetaphil discovered that their customers...

In honor of Cetaphil's 60th anniversary, the company has decided to repackage the entire collection. While researching their brand, Cetaphil discovered that their customers usually purchased cleansers or moisturizers, not an entire collection. To rectify this situation and convey a cohesive line, Cetaphil has created a new blue and green packaging for its products to create more brand awareness.

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