The nature of work at a PR firm requires juggling many tasks. How does one stay organized while doing so?

Developing a system that helps you stay on top of things is essential.

Developing a system that helps you stay on top of things is essential.

First of all, pick a calendar system. For example, Outlook is a great tool that can integrate different aspects of your life: client-related meetings and assignments, as well as personal-life activities. Outlook is also synced with your Blackberry, which makes it easier for you to be constantly aware of your meetings and projects.

A to-do list is a must. Update it regularly, first thing in the morning or at the end of the day. However, remain cognizant that something may come up that throws your day astray, and the list may remain untouched all day long.

Consequently, don't be afraid to speak to your managers. If you get pulled into an urgent project, get clarification from your managers on your priorities. Also, remember to keep your team members up-to-date on the progress of your tasks.

Finally, being honest about your workload will help your managers reassign tasks if needed, and therefore efficiently serve the client, which is the top priority.

Zelda Freud is HR manager at RF Binder.

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