Talent wars

The struggle to hire great talent is not a problem unique to the PR industry, as this article
from the News and Observer reports....

The struggle to hire great talent is not a problem unique to the PR industry, as this article
from the News and Observer reports. The story focuses on the hiring problems in civil engineering, a field that covers everything from the sewer systems, to roads and bridges (a field of no small importance in light of last week's disaster in Minneapolis). Technology and computer engineering is proving more attractive to many who might have elected to pursue the field in the past.

Moreover, reports the paper, "Civil engineers face an image problem," according to one interviewee. "Pocket protectors, that kind of thing."

PR professionals should pay close attention to the recruitment problems that are facing many different sectors and industries. For one thing, the challenges that other professions face are helpful indicators for positioning PR, both as a job, and as an organizational function. In other words, what is attracting the workforce in general out there, and how can communications professionals, and the companies they work for, capitalize on it?

Also, it's a great way to keep track of what sectors are gaining traction, outside the marketing realm. Intelligence gained from hiring trends can lend itself to client prospecting or business opportunities.

Finally, it's always a good thing to know what's causing your companies and clients pain.

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