Media kit mix-up
FAYETTEVILLE, N.C.: Last week, NFI Consumer Products sent out a misleading media kit promoting Resvinatrol Complete, a diet supplement containing the same antioxidents found...
FAYETTEVILLE, N.C.: Last week, NFI Consumer Products sent out a misleading media kit promoting Resvinatrol Complete, a diet supplement containing the same antioxidents found in red wine and red raspberries, according to The New York Times. The kit included a box of Resvinatrol capsules and a wine bottle labeled “Resvinatrol Complete: The Red Wine Alternative.” In place of alcohol content, the label read “Antioxidants 100%.” However, a small label on the back indicated that the bottle contained Monterey Cristal California cabernet sauvignon, alcohol 12.8 percent by volume. Randi Cooley Wilson, publicist for Resvinatrol, apologized for the mix-up, and The New York Times accepted.
If there was some confusion, I apologize,” the product’s publicist, Randi Cooley Wilson, wrote in reply to an e-mail query. “We set up the press kit to show that Resvinatrol Complete provides all the benefits of red wine in a pill. Hence the bottle of wine in the kit. Never did we intend for you to take it as a mislabeling of an actual bottle of wine.”
A follow-up message reassured Ms. Wilson that there were no hard feelings — that in fact, we rather like red wine.
To which Ms. Wilson replied, “Hopefully you will be interested enough (or buzzed enough) to write about the health benefits of Resvinatrol Complete.”
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