Sprint selects CRT/tanaka as lead strategic PR firm

RICHMOND, VA: Sprint Nextel has hired CRT/tanaka as its leading PR and new media agency. CRT/tanaka will work with Sprint’s other agencies to provide strategic guidance for PR activities and lead new media efforts. The agency will work to strengthen Sprint's brand position and engage new customers via counsel and traditional media relations efforts, brand marketing, buzz marketing, promotions and new media outreach and support. The agency, specializing in consumer, health, and corporate PR, has worked with Sprint in the past handling PR efforts for the 10-year, $70 million NASCAR NEXTEL Cup Sponsorship.

RICHMOND, VA: Sprint Nextel has hired CRT/tanaka as its leading PR and new media agency. CRT/tanaka will work with Sprint’s other agencies to provide strategic guidance for PR activities and lead new media efforts. The agency will work to strengthen Sprint's brand position and engage new customers via counsel and traditional media relations efforts, brand marketing, buzz marketing, promotions and new media outreach and support. The agency, specializing in consumer, health, and corporate PR, has worked with Sprint in the past handling PR efforts for the 10-year, $70 million NASCAR NEXTEL Cup Sponsorship.

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