It turns out that Daniel Lyon, a senior editor at Forbes magazine, had been the mastermind behind the Apple mogul's fake blog.
And this is what the Forbes' publisher had to say about it: “I think it is the most brilliant caricature of an important part of American culture that I’ve seen. We’re really proud that he’s one of ours,” as told to the Times.
The guessing game around his identity was intense, with speculation centering on a variety of plugged-in journalists, former Apple employees and even Mr. Jobs himself.
Well, there you go. Game's over.