Ketchum introduces Fashion Interactive 2.0

NEW YORK: Ketchum has announced a new apparel marketing initiative, Fashion Interactive 2.0. The initiative will rely on traditional and new media tactics (social networks, blogging, experiential marketing) for fashion marketing to digital consumers. Roy Edmondson, SVP of the global brand marketing practice, and Jeff Danzer, who will join Ketchum as VP and group manager of apparel, will head up the division.

NEW YORK: Ketchum has announced a new apparel marketing initiative, Fashion Interactive 2.0. The initiative will rely on traditional and new media tactics (social networks, blogging, experiential marketing) for fashion marketing to digital consumers. Roy Edmondson, SVP of the global brand marketing practice, and Jeff Danzer, who will join Ketchum as VP and group manager of apparel, will head up the division.

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