Ketchum adds 2 to London team

LONDON: Ketchum has added two senior executives to its London team. Richard Griffiths joins the agency as head of strategic media, a newly created position designed to add consulting capacity to clients in both traditional and new media. Prior to this, Griffiths most recently oversaw broadcast and new media initiatives for management consultancy KPMG. Ketchum London has also added corporate specialist Tracey Maffeo, who joins as a transfer from the firm's New York office. In her new role as practice group director in corporate affairs, the 11-year Ketchum vet will support the agency’s growing portfolio of corporate and institutional assignments.

LONDON: Ketchum has added two senior executives to its London team. Richard Griffiths joins the agency as head of strategic media, a newly created position designed to add consulting capacity to clients in both traditional and new media. Prior to this, Griffiths most recently oversaw broadcast and new media initiatives for management consultancy KPMG. Ketchum London has also added corporate specialist Tracey Maffeo, who joins as a transfer from the firm's New York office. In her new role as practice group director in corporate affairs, the 11-year Ketchum vet will support the agency’s growing portfolio of corporate and institutional assignments.

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