General Mills relaunching Hispanic lifestyle magazine

MINNEAPOLIS: General Mills has relaunched its Spanish-language lifestyle magazine Qué Rica Vida. The magazine is the cornerstone of the year-old, multi-brand Hispanic marketing initiative of the same name. It’s distributed quarterly at no charge via mail, at stores, and in community-based venues. Its overall quarterly circulation is 350,000. The latest version will feature enhanced content, a new layout, and design and will have an increased distribution due to a partnership with LA-based publisher EnEspañol. The relaunch is intended to better reflect the magazine's stated role as "a friend for life" with new categories such as "Ser Madre" ("Being a mom") and "Ser Mejor" ("Self-Improvement"), which can be paired with General Mills brands.

MINNEAPOLIS: General Mills has relaunched its Spanish-language lifestyle magazine Qué Rica Vida. The magazine is the cornerstone of the year-old, multi-brand Hispanic marketing initiative of the same name. It’s distributed quarterly at no charge via mail, at stores, and in community-based venues. Its overall quarterly circulation is 350,000. The latest version will feature enhanced content, a new layout, and design and will have an increased distribution due to a partnership with LA-based publisher EnEspañol. The relaunch is intended to better reflect the magazine's stated role as "a friend for life" with new categories such as "Ser Madre" ("Being a mom") and "Ser Mejor" ("Self-Improvement"), which can be paired with General Mills brands.

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