J&J, Red Cross debate logo-use lawsuit online

WASHINGTON: Johnson & Johnson and the Red Cross are publicly clashing over a lawsuit that challenges the use of the Red Cross symbol in moneymaking ventures.

WASHINGTON: Johnson & Johnson and the Red Cross are publicly clashing over a lawsuit that challenges the use of the Red Cross symbol in moneymaking ventures.

J&J's civil suit, filed last week, charged the Red Cross with violating a long-held agreement giving J&J rights to commercial use of the cross symbol and the Red Cross rights to nonprofit use. Two years ago, the Red Cross began licensing its logo to commercial manufacturers of "readiness" safety products in return for part of the profits.

On J&J's blog, Ray Jordan, VP of public affairs and corporate communications, wrote that, in a rare move, J&J felt the need to respond to the "strongly worded press release" from the Red Cross.

"We put out statements yesterday and... the post on the blog to express our point of view, and we'll continue to do that as appropriate," said Jeff Leebaw, VP of corporate media relations at J&J.

Red Cross spokeswoman Carrie Martin said the organization's message was that any partnership was about "getting more Americans prepared."

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