NEW YORK: Peter Land, MD and head of the sports and sponsorship and multicultural divisions at Edelman, has resigned, PRWeek has learned.
Land, who had been at Edelman for the past nine years, told PRWeek his decision to leave was based on his wanting to expand the scope of work he was doing. Staying at the agency would have been an option if there had been a position for him to take.
"I was hoping to parlay the experience I had-in the consumer, entertainment and sports groups-and be able to do more," Land said. "[But] there was no particular position at the firm that would have accommodated those desires. So it was no hard feelings, and I understand they are not going to create a position [just for me] that doesn't exist."
Land said he believes his next stop will be on the corporate side.
"Probably, what I have been looking for is more client-side work," Land said. "I have already had some great first steps with some large companies in the New York area, and some productive conversations with folks in the media and entertainment business."
He would not reveal the names of the companies he has spoken with.
According to Land and Edelman, the split was very amicable.
"He has done a phenomenal job for the firm," said Laura Deal, VP global marketing at Edelman.
"It was very amicable," Land said. And working for another agency is not in the cards. "I can't see myself working for another agency [other than Edelman]," he said.
Mary Griswold, a nine-year veteran of Edelman sports & sponsorship group and former manager of communications at the NFL, will serve as Land's replacement.
After Land's departure, Edelman bolstered its sports and sponsorship division with the addition of Rick McCabe as VP. McCabe joins the agency from Sports Illustrated where he was senior director of communications.