It was clear from the get-go that baseball commissioner Bud Selig had no desire to be present when Barry "Yes please, more steroids would be great!" Bonds broke Hank Aaron's iconic all-time home run record.
Just from his body language, and from his extended period of silence on the issue, one could tell that Selig would rather be in Atlanta, or Aruba, or Abu Ghraib - anywhere that fans would not make a mental connection between him and the most hated slugger in the history of the game.
But Selig is nothing if not a practical, somewhat slimy man. He knew that a lot was at stake in the home-run saga: corporate sponsorships, fan enthusiasm, his own reputation. So he grudgingly agreed, in a half-hearted manner, to show up for a few games when Bonds got close to the record.
But, praise be - Bonds failed to hit the magic homer immediately after Selig joined his side. Sensing opportunity, Selig leaked word that he had to leave his "Bonds tour" last week to go to a meeting about the baseball steroid investigation. And lo and behold, Bonds broke the record this past Tuesday - with Selig not in attendance.
Well played Commish. This is like telling your wayward friend, "I'd love to come support you at your sentencing on that burglary charge, but I have a neighborhood watch meeting to go to that day."
Selig managed to totally avoid taking a stand, while juicing up his own image in the process. Bonds, of all people, should understand that.
PR Play Rating
1. Clueless 2. Ill-advised
3. On the right track