Mattel faces another recall

Following up on my news analysis from this week on Mattel recall, the New York Times article from today reports that the company...

Following up on my news analysis from this week on Mattel recall, the New York Times article from today reports that the company is facing its second recall after pulling back 967,000 toys just a few weeks ago. The recall issued today includes 436,000 die-cast cars worldwide that contain lead paint, as well as an expansion of toys that were recalled last November containing magnets that can be swallowed by children. The magnets, which feature Polly Pocket dolls and Batman action figures, now covers 18.2 million magnetic toys globally. The US Consumer Safety Commission confirmed that these toys were manufactured in China.

Today, before the latest recalls were announced, Mattel ran full-page ads in The New York Times, The Wall Street Journal and USA Today that featured a letter from Robert A. Eckert, the chairman and chief executive of Mattel to reassure consumers about its commitment to product safety.
“Nothing is more important than the safety of our children,” the letter begins. “Our long record of safety at Mattel is why we’re one of the most trusted names with parents,” it says. “And I am confident that the actions we are taking now will maintain that trust.”

Mattel is a trusted brands with parents, but its two recalls in one month (resulting in Mattel’s stock down about two percent in trading this afternoon) could really hurt the company... especially come the before-you-know-it-it'll-be-here holiday season.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in