Today, before the latest recalls were announced, Mattel ran full-page ads in The New York Times, The Wall Street Journal and USA Today that featured a letter from Robert A. Eckert, the chairman and chief executive of Mattel to reassure consumers about its commitment to product safety.
“Nothing is more important than the safety of our children,” the letter begins. “Our long record of safety at Mattel is why we’re one of the most trusted names with parents,” it says. “And I am confident that the actions we are taking now will maintain that trust.”
Mattel is a trusted brands with parents, but its two recalls in one month (resulting in Mattel’s stock down about two percent in trading this afternoon) could really hurt the company... especially come the before-you-know-it-it'll-be-here holiday season.