‘Rolling Stone’, Hef go digital

Last night I went to a cocktail party to launch digital offerings from Rolling Stone and Playboy magazines. Now you can get every page from...

Last night I went to a cocktail party to launch digital offerings from Rolling Stone and Playboy magazines. Now you can get every page from the 40-year history of Rolling Stone and every centerfold (a few Marilyn Monroes among them) from Playboy's issues spanning 1953 to 1959 on your computer, easily searchable, not collecting dust in a heap in the attic. The collection is created by Bondi Digital Publishing, which specializes in digital box sets of magazines, and was hosted in their offices, which had a great view of the Hudson River.

More than that, the party was a testament to the cultural importance of these two brands. Editors from both magazine were there to talk about the history of these magazines and what it means to work there. There are people who remember something they read in one of these magazines from an issue 20 years past! By creating these digital archives, these two brands that started in the middle of the 20th century have found ways to stay relevant in the 21st. A lot of PR these days focuses on developing a brand and engaging consumers with it. Here's why. The investment has both short-term and long-term value.

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