NEW YORK: More than half of all media consumers are now watching user-generated content, according to a survey from Deloitte.
Print also seems to retain strong consumer sentiment, according to the Media Democracy Survey. Also, 72% of consumers say they still enjoy reading printed magazines — support that remains even among the young and the old. And books, the oldest medium, receive more consumer time per week than any other print item.
Additionally, 64% of consumers said that they pay more attention to ads in print than online. But less than 30% said they would pay for online content in order to receive it without ads.
Consumers spend 4.3 hours per week reading print newspapers and magazines, and only 1.8 hours reading the same products online.