ADIA hires Burson for global work

WASHINGTON: The Abu Dhabi Investment Authority (ADIA), one of the world's largest institutional investors, has hired Burson-Marsteller to provide global communications services.

WASHINGTON: The Abu Dhabi Investment Authority (ADIA), one of the world's largest institutional investors, has hired Burson-Marsteller to provide global communications services.

Work includes building and supporting ADIA's corporate communications abilities; creating a program to portray ADIA as an "employer of choice;" helping brand ADIA among a select audience as a top global investor; developing a crisis-management plan; and providing management with senior PR counsel on "relevant trends and developments."

The contract runs through January 31, 2008, and is worth an estimated $802,250, including fees and expenses, according to a recent Justice Department filing.

ADIA is wholly owned by the Abu Dhabi government and oversees investment of the emirate's hundreds of billions of dollars in oil revenues and assets.

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