DALLAS: Blockbuster has acquired Movielink, adding downloadable films to its offerings and continuing the brand's move away from a brick-and-mortar shop.
Since November 2006, Blockbuster has introduced its movie-by-mail service Total Access (PRWeek, August 6) and brought on a new CEO, James Keyes (former CEO of 7-Eleven).
"What Blockbuster has been about is transforming [the company] so that we're not about convenient access to movies through our stores, but providing convenient media content through various channels - stores, mail, and now, with Movielink, through downloading," said Karen Raskopf, SVP of corporate communications for Blockbuster.
While plans to unveil the service to existing and potential customers are still to be determined, Raskopf says the company will most likely begin by promoting the Movielink service to in-store customers and online subscribers.
"The first thing you could see us do is promote Movielink to the 2 million people who walk through our stores each day and to our 3.6 million online subscribers through Blockbuster.com," she added.
Terms of the acquisition were undisclosed.