Stuff gets folded, stuffed, Maxim-ized

The Quadrangle Group has announced that their first major act as the new owners of Stuff and Maxim magazines will be to fold Stuff...

The Quadrangle Group has announced that their first major act as the new owners of Stuff and Maxim magazines will be to fold Stuff into Maxim. The two magazines are similar in their readership, but Maxim has performed much better, and draws a larger audience. The upcoming October issue will be the final print edition of Stuff, so be sure to buy 12 as collector's items.

This doesn't necessarily herald anything other than the fact that the men's magazine category is a little bloated, repetitive, and stale. But we may look back and count this as one of many magazines that succumbed to the early stages of the great magazine fold-a-thon of 2007-2010. You heard it here first. Well, not first.

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