SANTA CLARA, CA: Polaris Wireless has selected Text 100 as its AOR.
The company provides a network-based software product for determining the location of mobile phones.
The firm will create a campaign to persuade wireless carriers to adopt Polaris' technology for locating mobile devices in emergency situations, said Matthew Lackie, VP at Text 100.
"The biggest challenge will be in helping to convince the carriers to invest in this technology," he noted. The carriers already have a location-based technology in place, but it is not as accurate as the software Polaris offers, he added.
Efforts will include reaching out to analysts, press tours targeting trade and business media, and speaking forums.
Lackie declined to provide contract details.