Water controversy still building steam

Two weeks ago, PRWeek's lead story focused on the bottled water industry's communications efforts surrounding criticisms of misleading labels and inferior quality, relative to...

Two weeks ago, PRWeek's lead story focused on the bottled water industry's communications efforts surrounding criticisms of misleading labels and inferior quality, relative to municipal water systems.

Since then, coverage has continued in Time magazine and, most recently, in today's USA Today. It doesn't look like the criticism or the issues facing the reported $15 billion bottled water industry are going to evaporate anytime soon.

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