Virgin going public

Word from the Times of London is that Richard Branson's advisers will begin selling the Virgin Group businesses via the public stock market, thereby...

Word from the Times of London is that Richard Branson's advisers will begin selling the Virgin Group businesses via the public stock market, thereby operating like a private equity firm. Interestingly, much of this decision is based on the strength of the Virgin brand.

"Mr. Murphy [Stephen Murphy, Virgin’s chief executive and head of the investment group] will use the brand to help to launch new ventures and expand existing businesses, in a strategy of 'branded venture capitalism'," writes David Robertson in the article. We talk about the impact that a strong brand can have in drawing in consumers, but here's proof of the effect that brand strength can have on business and the bottom line.

A side note, in case you missed it, Virgin launched it's new low-fare Virgin America airline nearly two weeks ago. Coverage from PRWeek is here.

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