The new Delta still taking flight

The re-launch of the new Delta Air Lines continued today with the AP reporting that the airline has named former Northwest CEO, Richard Anderson,...

The re-launch of the new Delta Air Lines continued today with the AP reporting that the airline has named former Northwest CEO, Richard Anderson, its new CEO replacing Gerald Grinstein. Anderson, 52, is currently a board member and an executive at UnitedHealth Group Inc. It will become effective on September 1.

We have covered the re-launch of Delta extensively as well as its SiteSeers program and its use of new media.

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