Sony Electronics is rolling out what it calls its largest integrated marketing campaign. The effort will focus on its high definition DNA known as HDNA. The campaign will tout the company's high definition products across multiple categories. Sony will utilize a number of consumer media outlets including newspapers, magazines, television, radio, online, wild postings, in-store and out-of-home. Sony said it has also developed interactive content for its e-commerce site, www.sonystyle.com and "also syndicated to its retail partners."