Greenwald's three-minute video -- a compilation of political- and media-figure sound bites, graphics, and clips from Fox's coverage of both the 2003 Iraq invasion and recent events in Iran -- has already been passed along and viewed more than 69,000 times, according to his Fox Attacks! Web site. (So many times, in fact, that the site reportedly crashed earlier in the day.)
Along with the (some would say) ideologically slanted video, Greenwald and Sanders presented an open letter to ABC, CBS, NBC, CNN, and MSNBC, calling for the networks to provide viewers with "accurate and reliable information" and to "not blindly follow Fox down the road to another war."
Site visitors are encouraged to sign the letter, and they have: almost 25,000 in the campaign's first day. They can also volunteer to call Fox stations and voice their opinions, as well as call or e-mail Fox News advertisers. (Names and numbers, organized by location, are clearly listed on the site.) Visitors can even send convenient e-mails to family and friends, directly from Fox Attacks! Each comes complete with the pre-inserted subject line, "Great videos exposing Fox News."
In his coverage of the campaign-launch teleconference, the AP's John Curran noted that while Greenwald and Sanders admittedly don't have all the answers, they do have the proper course of action down pat.
"We have got to put pressure on the mass media not to play the same craven role they played in Iraq, when they effectually collapsed and became a megaphone for Bush's policies," Sanders said. "What Robert is saying here is that the leader of that effort is Fox News, which in many ways is simply a propaganda machine for the Republican Party and the Bush administration."
Its alleged role as Bush's war machine isn't the only problem Greenwald has with Fox News, by the way. He's also the director and producer of the (in certain circles) acclaimed, Rupert Murdoch-bashing documentary Outfoxed, and scores of short films addressing Fox's coverage transgressions, from global-warming issues to the threat of lesbian gangs.