Wal-Mart not toying around

In light of the numerous recalls of Chinese-produced toys, Wal-Mart said it will begin intensifying its testing and safety reviews of the toys it sells...

In light of the numerous recalls of Chinese-produced toys, Wal-Mart said it will begin intensifying its testing and safety reviews of the toys it sells in an effort to reassure consumers its products are safe, reports the AP.

On Thursday the retail giant’s top toy executive said it will require manufacturers to resubmit testing documentation for toys that are already on the shelves or are currently being shipped so it can double-check the results.

We recently covered the crisis communications efforts put forward by Mattel for its various recalls of more than 19 million toys.

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