Steve & Barry’s serves up another partnership

Just in time for the US Open, Steve & Barry's has announced a new partnership with female tennis star Venus Williams for a new collection...

Just in time for the US Open, Steve & Barry's has announced a new partnership with female tennis star Venus Williams for a new collection of clothing and shoes, reports the AP.

The line will be called EleVen in reference to Williams' childhood address in Compton, and going beyond the "top ten." Williams will be wearing an outfit and shoes from the label when she takes the court Monday night at the US Open in New York. Products from the initial 120-piece collection, which will include athletic wear, casual wear and footwear, won't be available until November.

PRWeek has covered Steve & Barry's past partnerships and product launches with Stephon Marbury and Sarah Jessica Parker and its reliance on PR over other marketing.

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