NEW YORK: Beaufort Books, the small publisher that snatched up the rights to publish O.J. Simpson's purportedly hypothetical book If I Did It, is working with California-based Garson & Wright Public Relations on the book's release.
The Goldmans, the family of murder victim Ronald Goldman, were awarded the rights to the book earlier this year as partial payment of a multimillion-dollar civil judgment against Simpson for wrongful death.
G&W president Leslie Garson said the agency is “handling all public relations related to the Goldmans and Beaufort Books, with regards to the release of If I Did It. The book debuts on September 13.
Garson said that the firm has been “inundated” with media interest in the book, and is pursuing proactive publicity to the extent possible as well.
“It’s a combination of some releases, and responding and initiating media responses, and contacting media,” she said.
Controversy has followed the book since it was announced last year. It was originally slated to be released by News Corp.-owned ReganBooks, but a large public outcry forced the publisher to drop it, allowing Beaufort to lay its claim.
But the whiff of controversy still lingers on the book; Barnes and Noble announced that it will not stock it in its stores, despite heavy pre-orders from customers.
“We work closely with the publisher and, consequently, their salespeople and distributors,” Garson said. “With regards to the PR related to distribution, we definitely get involved with that.”