ALEXANDRIA, VA: The non-profit Common Ground Alliance (CGA), which educates the public about the dangers of digging near gas, power, and other underground facilities, has issued an RFP for marketing and PR for its ongoing "811" awareness campaign.
Under a monthly retainer worth no more than $15,000 per month through May 31, 2008, or under a flat fee of no more than $120,000, the winner of the RFP will help promote the group’s “call before you dig” 811 telephone hotline, as well as its www.call811.com Web site.
Launched on May 1, 2007, the campaign will require development of a news bureau to create news releases, respond to media inquiries, and garner coverage in national media outlets such as CNN or USA Today. The work will also require working with existing and new partnerships to help promote the campaign; maintenance of the Web site’s content; engagement with the blogging community; and development of special events, including a commemoration of the campaign’s one-year anniversary.
Fleishman-Hillard’s DC-based team won the bid in 2006 to develop the 811 campaign, following a competition in which 26 initial RFP responders were narrowed to eight candidates. Proposals are due by September 4, with final candidates to be notified by September 11.