The scent of things to come?
For decades, filmmakers and marketers have tried to harness the power of aroma to generate audience reaction. They’ve used electric fans and scented mists,...
For decades, filmmakers and marketers have tried to harness the power of aroma to generate audience reaction. They’ve used electric fans and scented mists, plug-in air fresheners and Internet-style “smell servers” – mostly, to little reward. So leave it to chicken-mongers KFC to come up with a low-tech concept that might actually work: piling a plate of the Colonel’s hot-and-savory breasts, legs, and thighs (and a biscuit) on an office mail cart, and wheeling it through a busy work space just around lunchtime.
In what KFC is calling its “first-ever aroma-focused” product placement program, the chain is launching this corporate mail-drop pilot in Washington, Chicago, and Dallas. The goal? To tempt hungry cubicle-dwellers with KFC’s latest creation, the “$2.99 Deal.”
It’s an interesting idea, and will likely get folks talking about those 11 secret herbs and spices. Let's hope none of the pilot-program corporate execs have any scary childhood memories related to poultry.
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