For decades, filmmakers and marketers have tried to harness the power of aroma
to generate audience reaction. They’ve used electric fans and scented mists, plug-in air fresheners and Internet-style “smell servers” – mostly, to little reward. So leave it to chicken-mongers KFC
to come up with a low-tech concept that might actually work: piling a plate of the Colonel’s hot-and-savory breasts, legs, and thighs (and a biscuit) on an office mail cart, and wheeling it through a busy work space just around lunchtime.
In what KFC is calling its “first-ever aroma-focused” product placement program, the chain is launching this corporate mail-drop pilot
in Washington, Chicago, and Dallas. The goal? To tempt hungry cubicle-dwellers with KFC’s latest creation, the “$2.99 Deal.”
It’s an interesting idea, and will likely get folks talking about those 11 secret herbs and spices
. Let's hope none of the pilot-program corporate execs have any scary childhood memories related to poultry.